In a recent interview, Virgil Abloh, the artistic director of Louis Vuitton Menswear for the past ten years, the designer made it know to the business insider, that streetwear is definitely going to die.
"[Streetwear is] done," he said. "The counter-reaction of society is that now everything is very classic and reflects the past more than the future. I do feel that the past right now is something that is reassuring, because nobody knows what's in the future."
"We're gonna hit this like, really awesome state of expressing your knowledge and personal style with vintage," he said. "There are so many clothes that are cool that are in vintage shops and it's just about wearing them."
What does this mean for sustainable fashion? When big front runners like Virgil Abloh predicts trends for the future, then instantly millions of people follows suit due to the influence he has on the fashion industry. This statement will help more people to wrap their minds around the impact of shopping consciously by supporting slow fashion brands, buying vintage and staying away from the fast fashion brands that are destroying our environment.
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